There was a time not all that long ago when the technological revolution was still nascent where there was a single company that possessed an almost absolute monopoly over what operating systems were used in computers. This company is Microsoft, and from the mid 90s until the first half of the first decade of the twenty first century, their operating system Windows was virtually the only thing people used in their computers apart from niche markets that preferred linux based operating systems and reasonable market space held by Apple’s Mac OS.
However, as the second half of the first decade of the twenty first century rolled around, the reinstatement of Steve Jobs as the head honcho at Apple lead to two major developments. The first of these was the massive popularity that was suddenly gained by Mac OS after the new, sleeker Mac devices were released. The second of these two major developments was the release of the world’s first touchscreen smartphone with a dedicated and advanced operating system. This smartphone is the iPhone, and its release completely changed the way the operating system world worked.
All of a sudden, Microsoft not only lost its monopoly in the world of personal computer operating systems, it has a new market that it had to enter, the mobile phone operating system market. Microsoft was largely unable to make a mark in the smartphone operating system market, and with the poor reception that Windows 8 received it felt its dominance slipping into obscurity. As a result, Microsoft decided to diversify. The Microsoft brand was not going to just be about operating systems anymore, they were going to market their products as separate entities that could be used in conjunction with any operating system on any device.
As a result of this diversification of their product line, Microsoft has made a deal with 20 companies that produce Android tablets. The tablets produced by these 20 companies will all have Microsoft Office apps, possibly some of the most iconic applications Microsoft has ever made, not just available to download from the app store, but as preloaded apps that serve as parts of the whole that users would be purchasing whenever they decide to buy any one of these Android tablets. This will help stabilise the Microsoft brand even as its one biggest product loses all of its popularity.
The following is a list of all of the 20 Android tablet manufacturers that will be including Microsoft office apps as pre installed features in their devices:
- Axdia International
- General Procurement
- Grupo Nucleo
- Ionik GMBH
- TMAX Digital
It is currently unknown when these manufacturers will release their tablets containing pre installed Microsoft Office apps, although Sony might be including the apps in its new Xperia tablet which they have planned to release in the next few months.