1. It is necessary to choose the keywords with the highest paying Most GoogleAdsence advertising, still relies on keywords when your ad is displayed (showing ads based on content). This is great for advertisers because it allows you to select the target keywords, their ads to appear. What would get expensive clicks necessary to include highly paid keywords in the generated content. Some keywords are able to bring tens of dollars per click, and to include them in the content does not need to strain hard. For example, any blog post associated with litigation in the United States can activate a commercial for the most profitable keyword categories – legal advertising. Other profitable categories of keywords include loans, mortgages, insurance and construction. For me, all these threads do not cause special pleasure or interest, but for higher CPC can be inserted into your blog anecdote, for example, about a lawyer. Why not? Seriously, you should always remember that it is one thing – to have a high-paying ads that appear on the site, and quite another thing – to get clicks. It is not enough simply to scatter on the text of a few key words. Page and the entire site should provide relevant and quality content, otherwise it may clash with the algorithms of Smart Pricing (about this – it was above and will be even lower). Simply put your audience is not interested in the contents of the ad units.
2. It is necessary to choose the keywords with the “long tail” Anecdotes about lawyers will give a certain effect, but if you want to achieve high efficiency in the selection of keywords that require research. You can use a tool such as SEMrush or program Key-collector.ru. It can help you find highly paid phrases that are relevant to the target audience of the site, and include them in the generated content. But here you need to be careful – do not sacrifice quality in favor of higher prices click.
3. It is necessary to promote high-yielding pages You may notice that some content on the AdSense brings more revenue and gives higher values of CPC and CTR, in comparison with other content. In this case it is appropriate to invest part of the income received in that to bring more traffic to these pages, and start promoting them. This will increase their share in the total assets of the site. In addition, always a good idea to continue to dig where the gold was found. If this article on a specific topic or the type of content brings a higher CPC values, it is necessary to place more such articles or such content.
4. Regulation of Rates Paid to Click was a thing of the past decade. Today, advertisers want to have a reasonable high return on investment (ROI), to give new consumers of their products and services. To facilitate this, Google estimates the probability of a conversion for the advertiser when choosing ads for placement on the site webmaster. Meaning CPC (click rates) based on this probability. Many webmasters are afraid that such regulation of prices ( “Smart Priced”) from Google will reduce their earnings. But this approach can be turned into an advantage for themselves. How? By attracting quality traffic to high-quality content, and bringing relevant advertising. The more clicks will convert visitors into customers, the more AdSense will pay for each click.
5. Use these ad sizes, which give the best results Many people claim to know exactly what size, and what advertising provides the highest levels of CPC. Even Google says that it is best to operate any ad sizes (presumably). But my experience is that it varies not only in different positions of the blocks and by using different colors, but also depending on the platform (mobile, tablets or desktop computers). The best way to determine what size of advertising will give the highest of CPC, is to try different options.
6. It is advisable to use the Review, Center of Ad ( Ad Review Center) We already know that some advertisers are quite ignorant in terms of targeting and ad settings. So they create a horrible looking ads with poor quality, click on which no one wants. If we are not an avid fan of advertising in the form of flashing animated banners in the style of the 1990s, we can simply block the kind of advertising. This will give us the ability to control what exactly advertising of products and brands, we will put together our content. It is necessary to display ads only from advertisers who paid high.
7. It is recommended to use the Competitive Ad Filter tool Just like the Ad Review Center, the Competitive Ad Filter, Competitive Ad Filter, is aimed at filtering out unwanted ads. In this case, the advertising of our competitors. You can block specific domains or even whole AdSense accounts. Such action does not increase the CPC, but did not give our audience to switch to competitors’ sites.
8. Friendliness mobile devices Friendliness to mobile devices is extremely important not only for SEO. Some advertisers pay more for clicks on mobile devices, while others offer advertising exclusively for mobile devices (such as mobile applications, which set advertising Geographic Data). One way of friendly relations to mobile devices are dynamic ads. Another way is to create separate ad units for mobile devices, more appropriate placement of content on smaller screens.
9. It is necessary to choose the regions with high pay Multilingual diversification is fine, if we focused on the international market. If possible, you should do it, and select regions such as Norway, Sweden, the Netherlands and Japan, CPC level which is relatively high. Of course, you need to make their website by each country, but such costs can bring a good profit. In addition, it is possible to share an existing audience not only by country and language, but also on the city or state. Some advertisers (eg, small business), are guided by the potential customers that are physically close to them. And besides, some neighboring cities can have a very significant difference in the average levels of CPC.
10. It is necessary to display relevant ads Sometimes you try to disable advertising based on interest visitor (remarketing) to show more than the content. Depending on the niche, it can increase the price of a click. If you work in an expensive niche, then you are not profitable ads from lower-cost regions. Try it, evaluate the results.
11. It is necessary to facilitate the comparison of the content
Although Google has provide this opportunity only to large publishers, but if you can get a Matched Content modules AdSense – it should be done. Replacing the existing mechanism of the recommendations of the article that proposes to Google, we give him the opportunity to offer visitors and creating relevant content revenue. And Google knows about site visitors so much more than we do.
12. It is necessary to allow the choice of placing advertiser
will pay more for high-quality advertising. Google strives to make it easy for advertisers to choose specific locations on the site (such as sections related to sports or fashion), or a specific format (for example, only the video ads). We can do this by using custom channels – at our disposal up to 500 such channels. You can even allow advertisers to specify up to 500 specific URL, giving them easier access to the relevant context for their advertising. You created so ad placement, advertisers who are using the appropriate version of the target will be able to see when searching for sites to display their advertisement (by topic, keywords or categories).
13. It is necessary to link the accounts to Analytics, and the AdSense the AdSense system shows good reports, and provides a wealth of information. However, Analytics service provides much more. You can see “hot spots” on the pages where your users are clicking the mouse. It can be seen from where traffic comes with high CPC, and where it is placed. And if you have not yet linked accounts Google Analytics and AdSense – this should be done.
14. More Google Linking AdSense with Analytics – it’s good, but not enough. Google loves loyalty and assigns a “loyal” webmasters a higher priority over the other. You still do not use the tool Google Webmaster Tools? It is necessary to use. Also it is necessary to create an account on Google My Business. We do not have a YouTube channel? In this case, we lose a source of income! The closer we are “presses” in Google, the more AdSense will “trust” us highly profitable advertising.
15. The method of trial and error, Google AdSense encourages us to try new aspects of advertising. Built-in experimentation ( “experiments”) allows the A / B-testing different formats of advertisements from various advertisers, and ad networks. One can only wonder how much the changes cost per click on the same ad unit because of minor changes, such as background color or font type. You can try to move the advertisement. Change its size. Change the color palette. Block certain categories of advertising. Then you need to save that yielded results, and try again, where is no effect.