HOW TO INCREASE THE VALUE OF CLICKS AND COST PER 1000 IMPRESSIONS|GOOGLE ADSENSE
All webmasters want to get a good return on their sites, blogs and other online resources. With a few exceptions, no one wants to work for nothing, all you need something to eat.
Various projects make a profit on their own way, but it is possible to allocate a huge amount of websites and blogs that earn a contextual advertising from Google AdSense or Yandex .
Today we want to pay attention to the problem that is often faced by their owners – low cost clicks and, accordingly, low cost per 1000 impressions . Consider this question regarding Google Adsense system.
Google AdSense clicks Cost
Cost per click depends on many factors. But all of them can be divided into objective and subjective.
The former include, for example, the theme of your site , blog or channel on YouTube. In general, it determines competition between advertisers. The higher it is, the higher the cost of a click.
The second objective factor is the appearance of ads (ad units). If the percentage of viewing advertising (not clicks, but just the appearance), much lower than the total number of hits – click cost goes down.
As for the subjective, there is much more complicated. The real price for a click on a particular ad unit is set advertisers . They could inflate it as to exactly their ads to appear and really underestimate, if not competitors and their ads will still be displayed.
Once, for example, the cost of a click can be reduced at the beginning of each quarter , when advertisers reallocate budget. In vain did not sound the alarm about a sharp decrease in prices, it is necessary to watch the reports of previous years, it may be a seasonal phenomenon.
Recommendations for reducing the cost-per-click
If you are unhappy with the cost-per-click, or you have started to decrease total revenue due to lower cost of clicks, you can do the following:
- Use the most effective ad sizes: 720 x 90, 336 x 280, 160 x 600 and a mobile banner 320 x 100. They help to increase the price per click.We wrote about this in the article – How to set up the AdSense the Google .
- Do not block too many advertisers , ad networks, general and sensitive ad categories, as it reduces the competition for your placement and reduces the cost per click.
- At the same time, we advise you to block ads from competitors – they are unlikely to pay much for clicks, especially if they themselves have ads from Google AdSense.
- Allow me to show both text and display ads. This will increase competition for your resources and will lead to an increase in the cost of clicks.
- Consider seasonal variations . For example, retail stores often increase rates for ads for popular this time of year products. Cost of a click can be reduced at the beginning of each quarter. Seasonal fluctuations may be associated with a site theme. For example, in the summer the traffic is reduced resources intended for students.
Price per 1000 impressions, or CTR
Reducing CTR / income per thousand page impressions depends on the cost of the clicks. But, at the same time, there is often a situation where the price per click is good and reaches a dollar, but it happens only once every several thousand hits.
In such cases, the problem may be caused by a bad site design or inaccurate targeting . Visitors to your website do not see the ads or not click on it because it does not match the content. A low CTR (cost per thousand page impressions), as a rule, leads to a reduction in income.
To deal with this it is possible in many ways. Especially a lot of discussion on the network, about the fact what part of the page to place the ad code .
Everything that we wrote for improving the click value refers to the price per 1000 page impressions.
As for the increase in clicks, use two strategies:
- attract attention, selection – ad units emit a different color, take a box, placed separately from the main pages of material. There is an emphasis on the involvement of conscious clicks most welcome Google.
- invisibility, merging – and in this embodiment, on the contrary trying to hide ads and make them merge with the content of the page, pick up the color of the blocks to match the background of the site, placed inside articles. There is an emphasis on random clicks. Google such methods are not very happy, but does not punish.
Note that there is a feature of the second strategy, which is stepped, you risk being locked in the Google AdSense system.
That is, it is forbidden to advertise in such a way that it is similar to the menu or the control panel site. Do not install directly under the picture or other graphic elements.
That’s it, now you know how to increase the value of clicks and cost per 1000 page impressions.