Hello friends! To me not rarely turn with questions and advice on increasing the price per click and revenue of contextual advertising systems like Google Adsense, YAN (Yandex advertising network). Often, all have similarities. I decided to consolidate repetitive things in one post. Some, probably, you often use. Some probably not.
Let’s first understand what determines the price for clicks on the content and the actual total income from it? There are several factors that affect earnings:
- Subjects. In my opinion, the most important factor. The niche is more commercialized, the more competition there is, the higher the price per click. If at first you had a site for foreign cars, and then you decide to create further obschetematichesky news project, do not be surprised that the last will be cheaper clicks. Total revenue from contextual advertising is not only on the cost of the transition, but also by their number.Sometimes in a cheap entertainment category can make more than an expensive financial. Firstly, a high competition, and, secondly, the relatively small size of the niche.
- Economic situation. For example, now is not very favorable economic background. Many companies cut advertising budgets. In this regard falls CPC and, accordingly, the total revenue.
- Seasonality. Virtually every category, this factor is present as a whole in Internet activity. For example, it fades increases in summer and autumn. Extremely active in December and January sleepy.
If you earn on the context, the need to understand these 3 points. In the post, I will not go into how to find a niche to earn money in Google Adsense or YAN. Let us assume that you already have a functioning website with some decent attendance (not 50-60 visitors per day). It placed contextual advertising from search giants. You are not satisfied with the income from it. Below, I will publish a series of activities that will help to correct the situation.
1. Locate the clickable areas in the most most expensive ad
This rule overlaps with the rule that the most expensive ads should be above all in the source code. Auction in the context created in such a way that the higher the ad, the more expensive it is. This is not a visual “height”, and in the code arrangement. What is repetitive moments?
- Use of the content in the sidebar (or 2), which are in the code above the main content.You must pereverstat template or select another. Firstly, you are losing money – in the sidebar are located most expensive ads, but click on them, there is usually less. Secondly, in terms of SEO, it can be useful for moving up the main content to the top of the document.
- Lack of assigned channels and sections for tracking the performance. The fact that I have one project is better to click on an ad unit after the content. How would you, for example, is able to determine whether I have placed advertising on Yandex without clipping? Such labels (sections, pipes), it is highly desirable to assign each ad unit.
Thus, it is necessary to determine click through (CTR) for each ad unit. Then the code arranged in order of decreasing number of clicks. In some cases, you may need to help coder.
2. Search for the luxury in your niche
To do this, you must advertise on adsense and associate it with a Google analytics the google .This will keep track of interesting statistics: “Which pages get the most revenue?”, “Where to click on ads more often?”, “What topics are collected the most expensive clicks?”.
These readings can help you determine the topics for the future materials. How?
- It is necessary to increase the number of content pages on the topics that have received the most revenue.
- Sort by CTR will help to determine a good location, or colors. This is the case if different design ad on pages used and their arrangement.
- Sort by effective cost per 1000 impressions will show profitable page. But here in the first place, it is necessary to look at the number of impressions of advertisements and CTR. Second, analyze the theme for the potential number of visitors from search engines. Otherwise, it can come across a page with $ 300 per 1000 impressions. Of course, it’s great. But if you look, the page which collected such statistics, went only 2 times and 2 times clicked. This paltry data to make any decisions.
In addition, you can play around with additional parameters. Some of them may prove useful.
3. Sharing Google Adsense and YAN
In some cases, if you share the advertising network Yandex and Google Adsense, you can increase the total revenue. This is due to the fact that the ads are displayed with the highest rates.Explanatory drawings.
This, of course, ideal. It happens that one system is used as the primary, and the other only as an extra. Sometimes it is advantageous to use the first unit 2, for example, Adsense and subsequent YAN, or vice versa.
How do we determine what is more profitable: use one or two of the system? You can go to the following method. First, determine the first place for the location of the ad unit. Then create ads in YAN and google adsense. A simple A / B-test or this method to start to rotate ads. After dialing 100-150 clicks in each system to analyze the results. Picking a winner. Especially for perfectionists and for owners vysokotrafikovyh projects I have additional thoughts:
- You can rotate from one side of the winner and the other rotation Adsense + YAN.Rotation can and beat the winner .
- The same goes for the winner and display google adsense for visitors from google, YAN for transitions from Yandex. I once long ago published a post on this topic . I’m not sure that now it works. If traffic is not with Yandex and Google, then show the winner.
4. Blocking ads
Some webmasters have resorted to blocking advertisements (such as google adsense is a function). This is not the best way to increase your CPC and income, as an auction of contextual services designed for maximum earnings not only webmasters, but also the systems themselves.
Representatives from google adsense is not recommended to engage in locking to increase revenue. Block is the domains, the advertising of which is not suitable for your project (advertised competitor inappropriate ad).
5. More ads – more earnings
Several times come across cases when the site published a maximum of 2 small ad unit. The owners were not happy with the current earnings from the context. I suggested a number of recommendations to increase the number of ads and their size. For that he received the answers that this amount of advertising they are not ready to place on your resource.