Welcome, friends! For three years, I am sharing with you the latest information about the development of social networks in the world and in Russia. Earlier, I annually update the statistics in the old article , but today I decided to create a separate post with information on the most popular social networks in the world in 2016 , and want to leave the old statistics for the archive, then it was easier to keep track of changes.
By the way, if you need just statistics in Russia, then see this article here: The most popular social network in Russia in 2016
Below I will share with you the schedule with the most recent figures on a monthly audience of the largest social platforms in the world. Immediately below the chart you will find information about the most significant changes compared to the previous year, and then, in the course of the article, I will share with you more on individual social statistics. networks.
2015 vs. 2016: what has changed in a year?
In this article, I want to share with you a brief analysis of the recent changes in the social world. networks, compared with last year’s data. For simplicity, I try to put together all the information on the list:
- Messengers continue to evolve rapidly , and even win back the position in the social “classic”. networks.
- Compared with the previous year significantly increased messengers WhatsApp andwith Facebook Messenger , which increased its audience to 400 million. Users.
- Snapchat and confidently sweeping the world, and in one year has increased the audience by 100% and now has more than 200 million. Users. The Russian audience is Snapchat does not cause any association, but its popularity among Americans and Europeans, is growing by leaps and bounds. I should add that Snapchat was created as a photo application, but since in the video have been added to the service, the application began to develop at a record pace. At the moment, the app boasts a very good statistics – 150 million active users per day.! But what is even more interesting is the fact that according to recent data snepchattery browsing more than 10 billion. Video on the day that you will agree, it starts to press on the heels of even such giants like Facebook and Youtube. By the way, the application the average user – this adolescent (13-17 years old) or a young man / woman under the age of 22 years, so that the audience Snapchat can rightly be considered one of the youngest.
- It seems that Google+ finally decided to leave the world of social networks and do not appear in the 2016 list, while in Russia this social. Network is still in the top ten most popular .
- Despite the great efforts Twitter strengthen the position of the micro-blog, he is not very good, and the financial problems only usuglublyayut situation. Though Twitter and refuses to admit it, but Instagram is still capped his audience growth and leave one position behind. It is unfortunate, but the future of Twitter will not be as rosy as that of Instagram, since until now Twitter have not found methods to successfully monetize the platform and today operates at a loss.
- Very interesting news from Tumblr Tumblr . This youth network is very surprised by his height, increasing the audience as much as 58%. In 2016, monthly audience of the social.network already has 555 million. users.
- I would also like to note the appearance on the market of new players messengers. We, of course, talking about Telegram , which, though appeared relatively recently, but already boasts a solid monthly audience of 100 million. Users.
- Still want to mention the growth of a new category of player – a video-streamers , ie applications that allow you to transmit video in real time… For example, in this category we compete app Periscope (owned by Twitter), the audience which already has more than 10 million. Users and services Meerkat and Blab. Moreover, the video broadcast isprobably the hottest trend this year. Service broadcast live video are now vying offer not only individual applications, but also giants like Facebook (Facebook Live) and Youtube that carefully integrate new features to keep up with the new direction of progress, which, according to experts, and renowned experts in marketing, more than one year will be very popular.
I think that is all that I would like to add about the new trends and social development.Networks in 2016. Now I want to add some information on some of the social networks individually. In the future, I’m here to add more graphics, and is publish what is on hand.
In March 2016 the monthly audience of Facebook in the world was 1.65 billion. , Which is 15% higher than a year earlier. According to the data of Facebook, the social daily. Network attracts over 1.09 billion. members , which is an increase of 16% when compared to the previous 2015.
Instagram continues to grow and develop. In June 2016 the company reported that the monthly audience of mobile applications has grown to 500 million. Users . The most interesting thing is that Russia is in second place in the world in terms of number of users
At this point in Youtube 1.3 billion. Registered users . Unfortunately, the social. Network reluctant to share their statistics, so you have to handle the data that is. As for the video views, the daily online browsing around 5 billion. Video!
I wish you a successful promotion!