Good afternoon, my readers, and maybe a little admirers. Hungry for new interesting items that they may be rewarded. Today, I will touch on the topic of good Empire. For those who do not understand, I mean Google. He has one very interesting feature, useful as a blogovedam and ordinary users. This is nothing like the advanced snippets.
Before throwing you into the thick of the technical features, let’s explain what this expanded snippet and what it eats. This is a small description, which along with a link to the site gives the search engine. But a simple description – this last century, so did Google and granting the possibility advanced snippets. They soderzhitsyamnogoraznoy additional information. Basically it addresses, phone numbers, website categories, and so on. E. A small step to a brighter future serene. This is not surprising. To a large corporation such as Google, which created GoogleGlass, left its snippets in such uninteresting way? Of course not.
Google is constantly improving its advanced snippets, which can not but rejoice. As for me, the most important new feature is the ability to push in the photo snippet. Of course, you can not just push your own photos, but also some pictures.
I consider myself a diligent blogger because I always see the benefit in this or that situation. So, having learned about this new form of snippets with photos from Google, in the head as soon as any of his benefits:
– Need to increase the number of clicks on the snippet. Ordinary people like you and me, is much easier to click on pictures than ordinary plain simple link. Moreover, not all prosekli this chip advanced snippets, and not every website they have. So the gallery owners in the advanced snippets in Yandex and Google can thus stand out among the many other sites.
– People will trust the site or blog, if next to it will show off a photo of the author. Usually by this in the mind of the visitor switch lever, from which he begins to trust the site more. I think this is obvious, if the author of the site puts your photos, it will not be deceived.
After such a colorful description of the benefits would have to teach you to do the same things for their websites.Google is most often in the preparation of the snippet looks at the meta tag description. To be honest, the rest of the search engines too. Next in importance to Google will be the article itself, or a piece of a large number of keys. Google, though very clever, but it can be a little bit, just a little cheat. So he used to build the expanded snippet description, it must be nice to stuff more keywords.
Advanced snippet from Google – it is a very flexible tool that can shape for themselves. Now I will give you its main elements:
– Title. Google as the title tag takes the contents of the main title.
– Description. As I mentioned, the court, he takes the information from the meta-tag description.
– Quick links. This is one of the main reasons to love the advanced snippets from Google. These links are displayed in the following description of the snippet and give the opportunity to move to the main sections of the site directly from a search engine.
– Additional results. They are like quick links, but other than that, contain a short description of internal resources. It also attracted the attention of the user, which allows for free to attract more traffic to the site .
– Preview. A very useful thing that lets you spy on the site, even without going to him. To view the appearance of the blog or website in Google, you need to click on the arrow to the right of the snippet. And suddenly an ugly site, and someone might get hit by an aesthetic view. And so, this impact will be twice as less.