Hello, dear blog readers Running in online shops you’ll ever need, you notice that, in addition to online consultant and callback, and other widgets, almost nobody uses. In fact, more widgets, and many of them are able to simply ‘blow’ sale.
Imagine that visitor a product to the cart, but the checkout process is in no hurry. I’m sure he thinks he thinks, it is possible that even looking for a similar product from another site, and analyzes price. Here it is necessary to act quickly, motivating the client to make the purchase it from you.
For this code, there are widgets, discounts and promotions. In order not to give leave to the customer site, the widget show him about this content: “Use the promotional code when making a purchase, and we will deliver you the order for free” The chance that a customer will buy a product from you, will increase significantly.
Let’s look at the new opportunities to improve conversion online
There are many options to keep the buyer on the site, and this is not necessarily a discount or a gift. This could be a message about the current sale, or a new service, or an additional advantage (eg the fastest delivery in town) – any “hook” that will hook the visitor and turn it into a client.
Of course, a number of issues may arise. How do you know that would be useful and necessary it is to your site? Where to take the widgets themselves, and how much will it cost?
Almost every case of widgets can be implemented using the service Intarget it is absolutely free. More recently, it has been updated widgets module , and now the webmaster or site owner himself for a few minutes can be set up and connect the desired option.
Widget Configuration Wizard – four simple steps:
- first select the widget type (collect contacts, promotional code, information);
- then determine when and to whom it will be shown, that is, bind to the desired audience segment (for example, “women”) or to the configured target (say “the transition to cart”). In order to “catch up” with the client who is going to leave the site, you can put a check in the settings “Show when leaving the site”;
- then you decide what will be the template (pop-up, stretching, notification);
- and finally make out the design.
Text widget, its size, color and more pictures you can set arbitrarily. With the help of designer and intuitive interface, it is fast enough. There are dozens of ready-made templates are laid out – can only add text.
If you have fulfilled all the necessary conditions laid down in the widget settings, your visitors will see here are motivational messages:
Operations team has shared the first results of the use of the updated widgets.
Firstly, there are successful cases of instant sales growth, when offered a discount, a gift or a promotional code for free shipping. The best indicator – the conversion of growth in the customer service site by 14%.
Secondly, there is the repeated increase in sales using the widget discount or bonus on your next purchase. conversion growth – 17% of the number of orders.
Third, resource owners significantly swell the contact database e-mail, offering a small discount for a subscription.
And most importantly, there was a noticeable increase in sales without any additional investments .
And, in conclusion, on the basis of the analysis of the positive dynamics of growth of sales, I would like to give advice to anyone who has an online store or other commercial site: do not waste time and start working beautiful widgets, in order to receive more orders and sales.