Good day dear readers. Who caught the wave of inspiration and decided to write an article in blozhik another.Today we will talk about selecting keywords for promotion on Google using Semrush service. I noticed that many beginners and experienced bloggers (please note that it is bloggers) the main traffic comes from Yandex and with Google, as a rule, is not formed. So I decided to write a manual, on the analysis and selection of keywords for promotion in the search engine.
The first step in promoting a new project – a selection of key words. For many webmasters, this process goes something like this: come up with a lantern from the right list, checked through Yandex Wordstat and began to advance. This approach is not correct, because in the end the result will not be on it. Promoted questions should produce results in the form of new customers, expensive clicks on advertising, or at least a high attendance.Many people do not take into account even the last time, because I did not know that many words Yandex Wordstat pacifiers that will never bring traffic mountains. For more information about the selection of keywords can be found in my article about the semantic core .
For Google is also no less important process of selection of keys, but that’s intelligent services that provide detailed information on them is now a little bit. Semrush service will allow you to get the detailed information not only about the keywords, but also allow for analysis of competing websites and see whether it makes sense to move for various inquiries. Now I will try to paint the most detailed strategy for promotion on Google using this service. I must say that the service charge, but it is worth the money. Tarifa Pro for 1 month will be enough to head to shovel almost the entire Runet.
So let’s say we have a studio of internet advertising. We need to gain customers who are interested in the service of promotion of sites. Based on this, we have put together a list of requests that are similar to the key “website promotion”. I insert the key into the search box and click on Semrush “Search” (before it stating that data should be collected with the Russian Google):
In this key service gave me in 1245 and 1465 the exact similar requests. Also here we can immediately see the average cost per click on these key requirements. After analyzing them, you can collect a large enough list of targeted key to the promotion of the studio:
Now let’s analyze the sites that already tightly entrenched in the issue:
Competitors are quite serious: russianpromo campaign, Wikipedia, online advertising studio webexpert etc. For example it is possible to analyze one of them, you just need to click on the domain:
We are interested in the tab “key words from the search results.” Here you can see a list of queries for which the campaign is a leader in the search and in general is a promotion. In parentheses indicate the position at which the request was before. In the column “traf” indicates the percentage of clicks on the request to the site. The percentage means that what proportion of visitors the site receives from the total traffic on this request:
“Trends” indicator to determine the seasonality or interestingness of a particular keyword. This is especially helpful when promoting a site on politics and tourism, when seasonal and social factors strongly influence the flow of traffic and customers.
To make it clearer, I will explain on the fingers. Any company that organizes tours. During the summer, will be relevant request “vacation in the Crimea”, since it is due to summer holidays, winter, he would no longer be relevant. This is a simple example of using trends.
To advance we need questions to which there is a constant concern. To do this in a separate column Semrush statistics displayed trend graph:
We see that the terms “website promotion” and “website promotion” more or less stable, but the “promotion in Kazan” and “promotion of sites Kazan” are of interest only recently. Personally requests are stable for me a perspective that will lead customers regardless of the season.
Now, when we see the overall picture of the site is necessary to understand a competitor who move keys, professional or amateur. If the project is progressing professional, in principle, we have a list of queries that actually produce results in this niche, and you can safely use them for their own sites and repeat steps competitor.
Rate promoting quality can be scheduled “keywords in SERPs’:
It shows the general dynamics of progress on Google and the number of requests for 1’s, 6-10’s and 11+ positions. The graph above shows that the project is progressing rapidly and the majority of requests is shown first (blue column). From this we can determine that the site is really pushing people in the know (and it is clear, it’s seo firm), so you can safely take their keys and experience to his arms.
By the way, Semrush a detailed analysis of the backlinks. To view and analyze the backlinks for a site, in the left column of the service has a special section:
You will be available to report links to a domain, subdomain and separate URL.
In addition to analyzing the key and backlinks, you can estimate the cost of a click on certain words, this is especially useful if you have decided to create a MFA project. In principle, this article can be completed. Post in any case is not advertising, Ref. There are no links, purely for the overall development in the field of Seo. I would be grateful for a subscription and repost in the social. networks.