Hello, friends! Today, the article will be very useful, it will be on the basis of fundamentals prodvizhencheskogo case that things do not is to find a strong, exciting and very high-quality content and to its semantic core was matched perfectly and searches were on the site competent way.
It must be said that the language of search queries each with its own system. But special attention should be paid to Google and Yandex, the most popular in Russia and the CIS as a whole. Selection of requests may be performed in several ways, including via searches statistics. And today I would like to dedicate this issue of our maximum attention. Let’s try to learn how to quickly and accurately select the best options for our resource requests and we will understand that what rules is guided by the search engine, customizing your search.
What is a search engine query
In the language of science, it is a text phrase that introduces people to the specially for this line assigned to the search engine in order to get to issue a number of sites where the expression is repeated. Promotion of a site from scratch just begins with the selection of appropriate searches.
For us, with you, this definition is correct to within but on the contrary. We must specifically request to allocate the text with the hope that it will print its user in your Google or Yandex. In other words, it’s the same for us, and that key phrase. Our activity with you – this is SEO-promotion site. And now we have got acquainted with the basic concept of this science.
What is the semantic core
Volem a little nomenclature information and deal with such terms as “semantic core.” I already wrote an article about it – read . It will mention the main points. In simple terms, a set of words and phrases that define the promotion, that is, the very potential search queries (hereinafter PP) members that we will use in the promotion website.
Choose semantic core is not so easy, a sixth sense, I mean the ability grandmother Vanga we obviously will not suffice here. It is necessary to carry out the present study, in which it is found, how popular this or that phrase, as well as an analysis of the semantic core, used by competitors. The second part, by the way, is of great importance. Learn from the mistakes of others much cheaper than his.
The frequency of the query as a measure of its popularity
There are three types of phrases distinguished, depending on their popularity:
The first category includes those words and phrases that are used less often nick to search for desired information on the Internet. Ironically, it is the promotion of using such keys are cheaper. Here, the calculation is on quality, not quantity. The approximate level of such requests is up to 1 thousand per month. You can select a subcategory ELF. These requests “an amateur” are in the range of up to 300 requests per month.
Here isolated and very special demands, usually consisting of a large number of words. The so-called longtail-queries with a frequency up to 10-20 pieces per month. To promote the site with them is quite an amusing idea.But almost no cost: no bagging links or seo-optimization. However, to dismiss such searches, I would not. They may be the cause of up to 80% of all visitors to the site.
High, that is, those that are the most common, can also be used very effectively in the promotion. But in this case it would have very string up, because the competition will be very high. This is evidenced by statistics: frequency of the order of requests
Well, mid-range. They are an intermediate phase between the two previous categories. And, accordingly, in this case, the search query statistics analysis is also required, but not as active as the high-frequency. Their frequency is about 1-5 thousand monthly searches. It is with these keys, I suggest to start working young and inexperienced webmaster. There is enough pitfalls to good to gain experience. Do not go on the path of light, if you want to learn something.
Now we analyze another parameter queries, namely their competitiveness.
It is difficult to competent selection requests without defining competitiveness. What for?
The trick is that this option determines how many sites in the TOP issuing work with this request. Difficult enough to use in the promotion of highly competitive queries, especially if time is precious. By the way, I advise you to read my article site analysis of competitors .
I must say that very often young serious error allowed webmasters. They draw an analogy between bass and nizkokonkurentnyh inquiries and other similar. This is not always true. According to the statistics of search queries, the low frequency is sometimes highly competitive, and vice versa.
Driving add resource in the issuance of a search engine
Before you learn to pick up requests, let us define the way in which the resource is added to the list of issuing user appeal. If present it simply, it looks like this:
- The first thing a user request is formulated and introduced.
- After that, the search robot searches sites (it is indexed), wherein the request is marked as the key, or part of it. If no match for the keys is not present, the basis of a quote from any text on the pages of the resource.
- And the last stage – drawing up a list of sites that are relevant to the request.
I foresee the logical question: what is the relevance? And then there are two possible answers. First, the relevance expresses how the content of the page matches the request (for a document). Secondly, the relevance – is the degree of compliance with the issuance of the robot user’s request (for the search engine).
Any search engine is constantly being improved in this matter, making it easier and easier for users to enter a passphrase of his search. Search engines offer us a range of facilities.
- Analysis of input letters, syllables and words allows the system to quickly provide the user with the most popular possible requests with the same beginning.
- The user may forget to change the language and to enter the desired word in the wrong language. Dearest search engine will translate all.
- Not all have an innate sense of literacy, so often in the search string entered words and phrases correctly. As a rule, the same Google or Yandex always offer the corrected versions. In this case, the issue can be divided into two lists: a mistake without it.
I think the searches are now not for us a mystery, and can move on to the question of their choosing. I offer several well-known methods, and we’ll start with the most popular.
Selection of requests using a service statistics
The most popular, as is the cheapest way, in general, free. However, it is the most accurate, because the base of such a service rather subjective. It is made only on the basis of the data that this service is available. Here are the three most popular services:
About half of these (approximately 55%) of all search queries contained here. If the Russian site, then make the semantic core of the best here. Also, the resource will be useful in the selection of associative queries.
This service can only boast of a third part of all requests, which, however, also quite a lot. Selection of semantic core is possible here. Keep in mind that statistics are common. Not bad to explore their own regional.
A total of 5%. Very weak, but someone could arrange such an option. Mass in promoting decides not all.
Search queries in LiveInternet
This method is much more original, but no less effective. This resource could hear everyone who generally understand what this article. It contains a wealth of information about queries, analyze that great efforts will not be.
Statistics of search requests allows you to make very accurate predictions as to how to increase traffic to the site. This is a huge advantage over Gugl.Advords, Yandeks.Vordstat and others.
First we need to get to the page Liveinternet statistics.
In the column on the left select the item of interest to us and get a list of sites that are similar in theme. That we can have a little peek searches. Here are just using the first position in the list is no special meaning. All this is very powerful and serious projects to which we still do not reach. Resources of interest to us are located behind the 10th page of the list.
Note the icon to the right of the resource name. If it is not highlighted, it can be held strictly by this site. His stats will be hidden from us. We are looking for something decent and go.
Here we should pay attention to the left side of the table. Find the line “search queries” and line up the schedule by months. So you can see what queries are the most popular, what place this resource takes to issue and other useful information.
Create semantic core for such statistics, search queries fairly easily, if you know how to competently analyze.
Top Search Engines
This is another interesting option, which can help to make the selection queries comfortable and quite feasible task. Let’s take, for example, try this method at the substation Google.
So, we introduce any interested inquiry. We get a list of sites. Our task is to find the resources that have Liveinternet counter. Of course, their stats should be open. Go to the counter and find a lot of resources. Then we act on the already known scheme.
This is one of automatic service. It must be said that they tend to operate with a very large amount of data and MegaIndex not the last one.
Very large functional resource, also free, fully untie our hands. On the left in the list of those looking for a theme for our future or existing resource.
Now we have a list of similar resources. Here we are interested only search queries, so pay attention to the right-hand column “visibility”. Beside each resource will be percentage.
By clicking it, we can see a list of queries of interest to us, and their frequency. To believe these statistics are not worth it. Divide each index at least 10. Nevertheless, the overall picture, I think, is clear.
Well, the last thing I’d like to talk today is about how to analyze the requests and to allocate the necessary ones.
Even good at first glance, the request can be either highly competitive or even completely “empty shell.”Semantic kernel need only be after a good analysis.
The easiest way to take and analyze the first few sites in the SERP. If they are very high quality are optimized, the more difficult it will be to get into the TOP.
Also, I advise to pay attention to the total number of resources in the issue. This is a very rough indicator, but it can be a ground for refusing to promote your site for this query.
The ability to correctly pick a search query determines the future of the resource and its place or the lack thereof in the TOP issuance of a search engine. Try to give it enough time, and your site will get enough visitors from search engines.
On this I have everything. And what methods of selection of search terms you use? Share your methods in the comments. All the while!